The Brand

Blanc Cerise manages to create a subtle combination of creativity, traditional expertise and a sense of detail.

A simple & elegante brand

Too traditional, too flowery, too many colours and often too expensive’ were the thoughts of Fabienne Motteroz when reflecting on the home linen available on the market, after going from one shop to another, year after year, the designer discovered that she was unable to find pieces adapted to her tastes and lifestyle. From this was born, Blanc Cerise, a simple and elegant brand that reflects this seasoned textile industry expert’s tastes. Blanc Cerise showcases a different style to what could be found at the time, it is simple, minimalistic and timeless. It is a brand that not only brings something new to the table but also proves that the beauty is well and truly in the detail.

It’s all in the details

Inspired by Fabienne’s own tastes and experiences, Blanc Cerise collections are created by a team of stylists far removed from the diktats of fleeting fashion trends. The style is minimalist, the colours harmonious, the patterns expertly paired, and the finishings refined. Delicate pleats, elegant piping...Blanc Cerise manages to create a subtle combination of creativity, traditional expertise and a sense of detail. Percale cotton, pre-washed linen, the fabrics are mainly imported from European countries such as Portugal, are eco-friendly and carefully chosen for their hard-wearing qualities, sensuality and softness.

Blanc Cerise decorates beautiful homes

From the master bedroom to the children’s rooms, from the bathroom to the dining room, in both towns and the countryside, Blanc Cerise is an inter-generational brand which adorns beautiful homes with a fresh style that is both chic and affordable. Launched in 2011 with an online store, the Blanc Cerise collections are now also available in two major Parisian department stores, BHV and Galeries Lafayette.

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